Mindmilk, a mental wellness brand owned by local creative marketing agency Centric Creative, is bringing some of Nashville’s most iconic murals to life in its augmented reality (A.R.) scavenger hunt throughout September.

The scavenger hunt leads players through a story that spreads positivity, as it celebrates Nashville’s history, community and businesses. Players will receive hints and clues from Hatch Show Print and local musician Drew Holcomb.

Nashville murals scavenger hunt: Augmented reality brings art to life

How the Scavenger Hunt Works

People can play by themselves, or make teams. Player(s) must have at least one smartphone with them with GooseChase App downloaded to play. Once the GooseChase App is downloaded just simply search mindmilk or mindmilk Scavenger Hunt: Nashville’s Murals Brought to Life to join the game and view the instructions.

For the mindmilk Scavenger Hunt: Nashville’s Murals Brought to Life, the team added A.R. elements to various murals around the city, bringing Nashville to life in a new and exciting way. The missions are structured outdoors to support local businesses and spread positivity- all while adhering to the COVID-19 safety guidelines. This event encourages Nashville to look beyond what the eyes can see and to embrace what makes this city so special: our community.

Nashville murals scavenger hunt: Augmented reality brings art to life

Each player that registers and earns at least 5000 points will be entered into a drawing for the $1,000 cash prize, which will take place on Oct. 2.

The mindmilk Scavenger Hunt: Nashville’s Murals Brought to Life runs through Sept. 30. The game is free for all ages, and can be played alone or with your quarantine crew. The scavenger hunt is structured as play at your own pace, meaning that players can join the game and complete missions at any time throughout the month.

For more information please visit: www.mindmilk.com.