Palmetto Moon is almost open at The Avenue Murfreesboro (2615 Medical Center Pkwy.). It’s a Southern lifestyle shop that carries gifts, collegiate gear and brands including Yeti, Simply Southern, Rainbow Sandals, Chubbies, Southern Fried Cotton, Patagonia, Hey Dude, Vineyard Vines and more. You’ll find apparel for all ages, too. Learn more at palmettomoononline.com.

Grand Opening Celebration with Prizes Galore!

Celebrate with Palmetto Moon during its two-day grand opening — Saturday, June 29 from 10 a.m. - 2 p.m. and Sunday, June 30 from 12 - 4 p.m. Enjoy music, prizes and more while you shop. But, be one of the first 200 guests (with purchase of $30 or more) and receive a free custom navy YETI 10-ounce Rambler Lowball. They also have exclusive Murfreesboro T-shirts (limited supply). Don't forget to give it a whirl with their Spin to Win giveaways every 15 minutes. You can win Palmetto Moon gift cards and free swag from popular brands such as YETI, Simply Southern, Columbia, Vineyard Vines, Corkcicle and more. The prizes don't stop there, either. Hourly prizes from big brands like YETI coolers and Columbia luggage will also be given away. You also have a chance to win Grand Prizes including a YETI Bundle (Camino Carryall Tote, pair of wine tumblers and a lowlands blanket - a $400 value) sponsored by YETI and an Isle Explorer Paddle Board (an $850 value) sponsored by Columbia Sportswear. Winners of each grand prize will be announced Monday, July 15.