As summer approaches, think about keeping your phones down and your eyes up for your family’s safety. Summer means more time around pools, lakes, and beaches and water safety becomes an important part of keeping kids safe and happy. For children ages 1 to 4, drowning is the leading cause of accidental injury death, according to the CDC — but the good news is, it’s also largely preventable with a few simple habits. One key reminder: Many drowning incidents happen quickly and quietly — often when a parent or caregiver is just a few steps away. The National Drowning Prevention Alliance reports that half of child drownings happen within 25 yards of an adult, and distractions play a big role.
What’s one of the biggest distractions? The phones. It’s easy to think a quick scroll or reply won’t hurt — but when it comes to water safety, every second counts. Lindsay Mondick, aquatics strategy director at the YMCA, says, “Drowning can happen silently in as little as 30 seconds. It’s not like in the movies — you won’t always hear splashing or shouting.”
That’s why the YMCA’s “Phones Down, Eyes Up” campaign encourages parents and caregivers to stay fully present when children are in or near water. The idea is simple: put your device down and designate a “Water Watcher” — an adult who is responsible for actively watching the water, without distractions like texting, socializing or drinking alcohol.
This kind of focused attention doesn’t just help prevent accidents — it also sets a great example for kids and helps create a more connected, engaging environment overall. “It’s a message that applies beyond just water safety,” says Mondick. “Being present is a powerful parenting tool in every part of life.”
Water Safety and Kids: 8 Tips
In addition to putting the phone down, here are a few more helpful tips from the YMCA to build water safety into your routine:
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PHONES DOWN, EYES UP: To be safe around and in the water, all kids need swim lessons. Sign your kids ups now with one of these local programs.
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Install protective barriers. If you have a pool, make sure it’s fenced with a self-latching gate. Alarms and other safety features can add peace of mind.
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Build water skills early. Swim lessons can start as early as 6 months, helping kids learn how to float, reach the edge, or safely exit water. Look for certified programs that include safety education.
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Use life jackets, not floaties. For kids who aren’t strong swimmers, U.S. Coast Guard-approved life jackets are the safest option. Arm floaties or inflatable toys aren’t reliable safety devices.
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Be prepared for emergencies. CPR and First Aid training can make a huge difference in a crisis. The Red Cross offers classes both in person or online for your convenience.
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Set clear water rules. Teach kids to always ask permission before going near water — even at home in the bathtub. Consistent rules and reminders help build good habits.
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Supervise older kids and teens, too. Even strong swimmers can get into trouble, especially in crowded situations or when peer pressure leads to risky behavior.
Parents can sign a pledge with the “Phones Down Eyes Up” campaign, deepening their commitment to children’s water safety.
Water time should be joyful, active, and relaxing for the whole family. With just a few thoughtful steps — and a little extra attention — you can help ensure every swim ends with smiles, not scares.
This summer, keep the focus where it matters most. Take the Phones Down, Eyes Up pledge and keep everyone safe.
