It's no secret that toys have to compete with tech today, so get ready for some terrific play items in our ongoing holiday preview. Kids need plenty of playtime — just schedule it for them if they're hooked to a device. Oh, and the photo above? It's the Blume Dolls, naturally. Each doll comes within a flower ... kids sprinkle water on top to make them grow. When the pot opens, it becomes a cute play set with surprise accessories. Purchase here.


The Juno My Baby Elephant Interactive Toy
SpinMaster | Ages 5+

A totally interactive baby elephant that makes more than 150 sounds and movements (including using his trunk as a trumpet!) He loves to be snuggled, has floppy ears and more. Comes with his friend, a little mouse.


Harry Potter Knight Bus LEGO Set
LEGO | Ages 8+

Any Potter fan will love this new set. It comes with 403 pieces, three mini-figures from the movie/book and more. Just watch the feet.


DC Super Friends Transforming Batmobile R/C
Imaginext Fisher-Price | Ages 3 - 8

The latest and greates superhero must-have is here. Drive it forward, backward, 360 degrees, faise it up, down, shoot the projectiles. It's a super-cool rig with lights and sounds just right for Christmas morning.


LOL Surprise! Pearl Style 2 Unwrapping Toy
L.O.L. Surprise | Ages 6 +

L.O.L. keeps going strong with their blingy dolls and such and this surprise includes a limited edition doll and 'lil sister. The glitter case is a purse and bath playset ... with fizz!


King's Gold Treasure Tomb
Treasure X  | Ages 5 - 13

It's an un-boxing and a puzzle in one. Kids will go through 30 levels of adventures and mysteries on their way to collecting gold-dipped treasures. Watch out for traps, secret doors and more. Super fun!