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May 30, 2024

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Walmart Reveals its Top Toys List for the Holiday Season 2023

Walmart’s 2023 Top Toys List celebrates this year’s 55 most-wanted toys for kids (and kids at heart!).

It’s the most wonderful list of the year! Ready the gift wrap because Walmart is unveiling its highly anticipated Top Toys List, bringing customers this season’s coolest toys.

“The holiday season is just around the corner, and Walmart is ready to help our customers plan ahead and save even more for all the kids on their list,” said Brittany Smith, vice president, merchandising – toys, Walmart U.S. “Like every year, Walmart is the place to find amazing deals on an incredible assortment of the mostpopular toys. Not to mention we offer our customers the easiest, most convenient ways to shop in stores and on, delivering a joyful toy shopping experience like only Walmart can.”

This year, 25 of the toys topping the list are under $25. From Barbie-core to the core or the perfect Squishmallow to finish your collection, Walmart’s 2023 Top Toys List has festive fun for kids and kidults alike.

And this year’s list is really picking up S.T.E.A.M., with consumers continuing to express interest in toys that offer deeper play value, encourage creative and emotional learning. Trends are always within reach at Walmart, and this year’s list ensures families can secure that holiday magic all while staying on budget.

Walmart’s 2023 Top Toys List

The Super Mario Bros. Movie 2.5 inch Mario Action Figure with Pull Back Racer

25 under $25

Barbie The Movie Collectible Doll, Margot Robbie as Barbie in Inline Skating Outfit

Blockbuster Hits

Toys inspired by this year’s most anticipated films, from Barbie to The PAW Patrol Movie. These toys bring the magic of the big screen into the hands of young fans  

Best Choice Products 6V Kids Ride-On Truck Car w/ Parent Remote Control, 4-Wheel Suspension, LED Lights - Black

Hang Up and Hangout

A collection of toys promoting quality time together allowing friends and families to create memorable moments

Barbie Dreamhouse, 75+ Pieces, Pool Party Doll House with 3 Story Slide

90s Nostalgia

Retro-inspired toys that are resurging in popularity and toys inspired by iconic trends and pop culture of the 90s  

Contixo 7" Android Kids Tablet 32GB, Includes 50+ Disney Storybooks & Stickers (Value $200), Kid-Proof Case, (2023 Model) - Purple


Toys that encourage critical thinking and creativity  

*Prices may vary online, in-stores and in-app.




About the Author

Michael Aldrich

Michael Aldrich is Nashville Parent's Managing Editor and a Middle Tennessee arts writer. He and his wife, Alison, are the proud parents of 4-year-old Ezra and baby Norah.