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June 14, 2026

Where Every Family Matters

Franklin Visitor Center Opening at The Factory

This fall, in a collaborative effort with Visit Franklin, a Franklin Visitor Center at the Factory will be unveiled in Suite 11GG (next to The White Alligator and directly across from Honest Coffee Roasters).

This location will serve as a satellite location of the existing Franklin Visitor Center, located in downtown Franklin. It will provide the same high level of service to visitors, connecting them with all that Franklin and Williamson County have to offer, while being easily accessible and convenient to those at The Factory.

Inside the Franklin Visitor Center at the Factory, guests will find:

  • Curated retail offerings, including Factory-branded merchandise, Franklin-branded keepsakes, locally made apparel and gift items
  • A “Plan Your Trip” Wall, built to help guests customize their ideal itinerary across Williamson County
  • Ticket sales for local experiences and attractions
  • A nod to The Factory’s storied past through a vintage stove display honoring the building’s manufacturing legacy and educating visitors in a fun, interactive way
  • Guest services including a concierge desk, general information and knowledgeable guidance from on-site information specialists

“We are incredibly proud to partner with Visit Franklin on this new adventure,” said Bill Simmons, Area Managing Director at The Factory at Franklin.“Our visitors are the heartbeat of Franklin’s local economy, supporting everything from our shops and restaurants to our artists and event spaces. This new Visitor Center is not just a welcome mat, it’s a launching point for unforgettable experiences throughout Williamson County.”

The Franklin Visitor Center at The Factory is scheduled to open this fall and will operate during the Factory’s regular hours. For updates and grand opening details, follow @TheFactoryatFranklin and @VisitFranklinTN on social media.

 

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About the Author

Michael Aldrich

Michael Aldrich is Nashville Parent's Managing Editor and a Middle Tennessee arts writer. He and his wife, Alison, are the proud parents of 6-year-old Ezra and 2-year-old Norah.