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June 14, 2026

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Study: Pressure to Be On Social Media Hits Kids Hard

Preteens and teens today say they feel more pressure to be active on social media than almost anything else.

A recent study is giving a lot of parents pause: preteens and teens today say they feel more pressure to be active on social media than to engage in behaviors like smoking, drinking, or skipping school.

In a poll of 2,000 American kids ages 11 to 17 conducted by Talk Research:

  • 44% said they feel pressure to be on TikTok
  • 39% feel it on Instagram
  • 37% on Facebook
  • 35% on Snapchat
  • 34% on YouTube
  • 24% on Roblox

More than half say they’ve felt left out for not being on certain platforms or in specific group chats. And over a third (36%) worry about how their posts perform — tracking likes, comments, and views like a running scorecard of their social life.

That’s not just a stat — it’s a complete shift in what “peer pressure” looks like.

We Had the Internet. They Live in It.

You may remember logging onto AIM after school, curating your Top 8 on MySpace, or scrolling early Instagram. We had the internet — but we could also step away. Our kids don’t really get that same break. Their social world isn’t just happening at school or on weekends anymore. It’s happening constantly — through group chats, feeds, and notifications that never stop.

Why It’s So Hard to Just “Put the Phone Down”

There’s a reason this all feels so intense: social media isn’t neutral. These platforms are built for endless scrolling. There’s always another video, another post, another notification. Time disappears — and with it, any natural stopping point.

At the same time, the content itself can be overwhelming.

In the past six months, kids report feeling stressed by:

  • Social media drama
  • The news cycle
  • Appearance expectations
  • School phone bans
  • Exposure to violent content

And when that stress builds? They don’t necessarily log off.

More than half say they use their devices more when they’re overwhelmed, and 52% scroll or watch videos to cope.

The Part That Gives Hope

Even with all that, kids are also saying something really important:

They feel better when they connect in real life.

  • 59% say talking with family and friends helps
  • 63% will intentionally take breaks from social media to feel less stressed

They’re not pushing us away — they’re actually telling us what works.

The Part That’s Tricky

When you see how much time your kids are spending online, it’s easy to react — set strict rules, criticize, or shut it down entirely. But when kids feel judged or punished, they stop talking. And once that happens, parents lose the best tool they have: an open, honest relationship.

What preteens and teens need isn’t perfection from us — it’s a safe place. They need someone who listens, stays calm, and doesn’t immediately jump to consequences. Think less “control” and more “connection.”

What You Can Say

If you want to talk about social media without getting an eye roll or a shutdown, tone matters just as much as content.

Here are a few ways to open the conversation:

  • “Do you ever notice how you feel after you’ve been scrolling for a while?”
  • “Honestly, even I feel weird after being on social media too long sometimes.”
  • “A lot of what people post is just the highlight reel — not the full picture.”
  • “These apps are designed to keep you hooked — it’s not just you.”
  • “If anything online ever stresses you out, you can always talk to me. No judgment.”
  • “What do you actually like about being on there?”
  • “Taking a break doesn’t mean you’re missing out—it just means you’re taking care of yourself.”

Small Shifts That Make a Big Difference

You don’t have to take away your kid’s social media to make it healthier, but you can start small to neutralize social media’s power by:

  • Creating phone-free moments
  • Encouraging offline activities they enjoy
  • Being mindful of your own screen habits
  • Checking in regularly — not just when something’s seems wrong

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About the Author

Susan Swindell Day

Susan Day is the editor in chief for this award-winning publication and all-things Nashville Parent digital creative. She's also an Equity actress, screenwriter and a mom of four amazing kids.